Business Success Knowledge Circle: 5X Your Return on Marketing Spend – How to Move Prospects from Cold to Gold
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You've got a lot going on: regular business operations, serving clients, and just life in general. Between everything that needs your attention, it can be easy for marketing to take a backseat until the pressure comes on to "pick up marketing again."
That's when it happens–the random acts of marketing. The spray and pray marketing. In other words, the exhausting way. It's not a fun cycle. It definitely soaks up a lot of time. And, it can eat up a lot of money. Even with all the grit and determination, you may not experience the results you hoped for.
If this sounds like you, don't miss this presentation.
In 5X Your Return on Marketing Spend: How to Move Prospects from Cold to Gold, Robert Sofia demystifies the digital marketing strategy that can give you a more deliberate, calm way to approach your marketing. It will help give you some insight into carving out the fastest path to move prospects from "cold to gold."
- Exactly how the top 25% of financial advisers have 5x'd their return on ad spend
- The 3-part email strategy that could help you get 14.31% higher open rates
- How to keep your pipeline full by using these methods
- Which type of campaigns "warm" prospects up the fastest
- High converting engagement style to get more appointment requests
Diana Cabrices
VP of Enterprise Development
Snappy Kraken
Diana Cabrices is Vice President of Enterprise Development at Snappy Kraken, an award-winning automated growth program focused on lead generation and client engagement for financial advisors. Diana opens up new enterprises for the firm to sell into and form strategic partnerships with, and helps financial organizations empower their advisors with the technology and content they need to successfully grow their businesses. With over 5 years of industry experience in varying roles, Diana has worked with thousands of financial advisors on marketing support, succession planning, and M&A recruiting. She holds a B.B.A in Business Economics from Georgia State University, and is a first generation Cuban Venezuelan American with a commitment to empowering women in sales. In her free time, she enjoys salsa dancing, reading, traveling, spending time in nature, and practicing a healthy lifestyle.
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