Beyond the Tax Benefit: Why Do People Give to Charity?

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Why some people are more generous than others with their charitable gifts? Join us to learn about the science behind altruistic giving and how one’s life experiences can shape their future as a philanthropist. We will explore the generational differences in giving and how to guide a client to meaningful philanthropy while ensuring the gift is tax efficient. The session will review charitable solutions, including the benefits of the SECURE ACT 2.0 and retirement assets. Finally, we will look to the future and explore the ways to teach children the joys of giving and create the next generation of philanthropists.

1. Learning and understanding the science behind altruistic giving using research and quantifiable personal experiences; increase the recognition of charitable intent with clients to achieve a greater understanding of what motivates a client to donate or to opt out of charitable giving

2. Deep understanding of generational differences in giving; reviewing trends of generations, as well as gaining an understanding of how and where donations are received and used. As Dr. Russell James says “people like me, make gifts like this”

3. Exploring charitable solutions including SECURE Act 2.0 to achieve income and estate tax goals as well as income planning and asset review. Gain knowledge steps should be considered in making these decisions to achieve goals.

Corliss Taylor, JD, MBA, CTFA

Trust Strategist

Baird Trust

Corliss Taylor serves as a Trust Strategist for Baird Trust. Corliss provides financial advisors and their clients with an in-depth understanding of the wealth of services offered by Baird Trust. Corliss comes to Baird Trust after more than 16 years of banking, private wealth management, and trust and estate planning experience. Most recently, Corliss worked for Raymond James Trust as a Trust Consultant promoting trust services in the Midwest Region. She also had a heavy focus on charitable planning and philanthropic giving. Corliss also worked with Bank of America Private Bank in the West Central Florida market where she managed a team of associates who specialized in cultivating high-net-worth client relationships and delivering trust and estate planning.

Corliss is a native of Atlanta, Georgia. She received her bachelor's degree from Brown University. Corliss also holds a master's degree in business administration and a Juris Doctor degree. Corliss earned her Certified Trust and Fiduciary Advisor designation from the American Bankers Association. She enjoys visiting museums, cycling, and reading history books.

John W. Cullum, CFP®

Senior Charitable Estate Planning Advisor

American Heart Association

John is a Certified Financial Planner and Senior Advisor on the Charitable Estate Planning Team at the American Heart Association. After a 35-year Private Banking and Trust career, John took early retirement and decided to do something that would make a difference. At the AHA, he works with professional advisors to connect the philanthropy of their clients with the mission. He has served on numerous philanthropic boards; most recently Wind Haven Gardens, where he is chairing a 50th Anniversary Campaign.