For many clients navigating the college search and application process, a key question is: How much will this cost? While some families save for college and others rely on borrowing, many seek financial support like grants and scholarships to reduce their net costs. Each college and university set its own criteria for awarding financial aid, but there are universal factors that influence eligibility.

This session will focus on two primary financial components: income and assets. Presenters will explain the basic financial aid formula and dive into how income and assets—for both parents and students—impact eligibility. Using real-world examples, they will demonstrate how income fluctuations affect aid, clarify which assets are reportable, and provide guidance on setting realistic expectations for the financial aid application process.

Attendees will leave with practical insights to better support their clients as they prepare financial aid forms.