One of the most impactful ways you can elevate your brand awareness is by working with journalists and being featured in their content. But how do you do it effectively? As an FPA member, you can learn the ins and outs of working with journalists with the Media Mastery program. Each quarter, Ben Lewis – FPA’s Chief Communications Officer – walks members though the “Four P’s” of working with the media: Prepare, Perform, Poise, and Protect. Plus, any CFP® professional member who attends will qualify to participate in FPA MediaSource, the automated media query system that has connected members with hundreds of journalists!