Practitioner Painpoints and Psychology of Financial Planning Opportunities Insights: Applying Research to Improve Planning Practice

This webinar presents findings from Kansas State University's survey focused on practitioner challenges and opportunities in the financial planning profession, with a special emphasis on client psychology competencies. Unlike traditional surveys that center on compensation or firm-level trends, this study captures relevant insights into the emotional, relational, and psychological “pain points” practitioners face in client work. Attendees will explore key pain points in the Psychology of Financial Planning, discover areas where additional training is needed, and review practitioner-identified topics in need of further research. The session will also discuss strategies for improving the accessibility and relevance of academic research in practice.

Competency Level: Intermediate
FPA Competency: Interpersonal Impact
CFP Board Topic: Psychology of Financial Planning
CFP Board CE Credit Hours:

• Identify the most significant challenges financial planners face in the Psychology of Financial Planning and recognize opportunities for targeted training to address these pain points.
• Evaluate key topics within financial planning that practitioners believe would benefit from further research, and understand their potential impact on client work.
• Reflect on potential ways to disseminate research findings to practitioners to enhance the practical application of research in the financial planning industry.