Standing Out in a ‘Finfluencer’ World: How to Win with Today’s Media
Includes a Live Web Event on 10/13/2026 at 10:00 AM (MDT)
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Brought to you by the PridePlanners Knowledge Circle: The media landscape has been transformed by the explosion of finfluencers, digital noise, and always-on content. So how do real financial planners cut through the clutter and become the real voices journalists trust most? In this session, you’ll learn how to demonstrate credibility, deliver value to reporters, and turn media placements into powerful third-party validation for your brand and standing as a trusted, qualified financial planning professional. With fresh insights from FPA MediaSource query trends, you’ll walk away with practical strategies to build reporter relationships and show journalists—and the public—why your expertise matters.
Competency Level: Foundational
FPA Competency: Critical Thinking, Interpersonal Impact
CFP Board Topic: Practice Management
CFP Board CE Credit Hours: 0
Ben Lewis
Chief Communications and Development Officer
Financial Planning Association
Ben Lewis is the Chief Communications and Development Officer at FPA where he leads a team overseeing the Association’s publications, conferences and events, marketing, public relations, and communications. A “PR Guy” for 26 years, Ben has spent much of his career in financial and association communications working with financial advisors and planners to help them grow their visibility and awareness.
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