The Why Behind Money Decisions

Product not yet rated

Includes a Live Web Event on 10/23/2026 at 12:00 PM (MDT)

Financial professionals often focus on what clients should do financially; save more, reduce debt, create a spending plan, or set and achieve financial goals. However, lasting behavior change occurs when professionals understand WHY clients make the financial decisions they do.

This interactive session explores the emotional, relational, and behavioral drivers behind financial decision making. Through reflection and practical tools, participants will examine how family systems, personal beliefs, identity, and overall wellness influence financial behavior. Attendees will experience several exercises including a financial genogram, wellness wheel reflection, financial wellness assessment interpretation, and identity based money frameworks.

Participants will leave with practical strategies to help client uncover their deeper financial motivations and translate insight into meaningful, sustainable behavior change.

Competency Level: Intermediate
FPA Competency: Critical Thinking
CFP Board Topic: Psychology of Financial Planning
CFP Board CE Credit Hours: TBD

Participants will identify how family systems, beliefs, and experiences shape financial behavior and impact their financial decisions._
Participants will learn how holistic wellness tools can uncover emotional and behavioral drivers in financial decision-making.
Participants will learn about multiple financial wellness assessment tools and determine which tools they can use with clients to help uncover the and translate client “why” insights into actionable strategies.

Andi Wrenn, AFC®, MQFP®

Financial Education Superstar

Andi Wrenn, AFC® MQFP®, has had a passion for helping people make sound financial decisions for more than two decades. She has a bachelor's degree in math and education, a master’s in counseling, and is a mediation professional for North Carolina.

Andi is the Past President of the AFCPE® Board of Directors and recently retired from working in leadership in military contracts related to personal finance. She continues developing educational programs for CFP®, ChFC®, and AFC® continuing education. As part of her Coaching Capability business she provides experience hours for Financial Coaches, Accredited Financial Counselor candidates, and Certified Financial Planner candidates. She is a military financial subject matter expert.

She was awarded the 2007 FINRA Foundation Military Spouse Fellowship, Zachary and Elizabeth Fisher Humanitarian Award - Air Force, and FINRA Foundation Mentor of the Year twice in 2019 and 2022. Her book study program earned Outstanding Education Program of the Year in 2021. Andi's husband served in the United States Air Force. As a military spouse widow, she now serves as a TAPS Mentor to assist other military widows in their time of tragedy and grief, volunteers with the USO, volunteers in her local school district, and mentors financial professionals to reach their goals professionally.