Women & Finance Knowledge Circle: Maximizing the value of client testimonials (while staying 100% compliant)
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For years, financial advisors have been waiting for the SEC to allow them to use client testimonials. And with the SEC Marketing Rule going into effect last November, they now have that ability.
So why are so few advisors are actually using testimonials? And fewer still are truly maximizing how those testimonials can work for them.
In this session, we’ll get crystal clear on what the SEC requires of you when using a client testimonial, so you’ll be confident making this powerful tactic part of your marketing and communications strategy. Beyond that, you’ll walk away with:
- Sustainable processes for capturing testimonials from more clients
- The most powerful ways to use those testimonials immediately
- Content repurposing strategies to maximize the value of your clients’ words far into the future
- Action plan to translate testimonials into referrals
The future belongs to advisors who are leveraging social proof from their positive client experiences. Let’s make sure you’re leveraging the power of testimonials while staying in compliance.
Mary Kate Gulick
CMO, EVP Marketing & PR Services
FiComm Partners
Mary Kate GulickCMO, Head of Marketing & PR Services | Ficomm PartnersMary Kate Gulickis an award-winning marketing veteran, creative leader, content marketing pioneer, Amazon bestselling author, WealthManagement.com’s 2022 CMO of theYear, and a finalist for 2023’s Innovator of the Year. More than anything, she’s a true believer in the power of independent financial advisors and unbiased planning to transform the world by helping ordinary families build the kind of wealth that empowers them to live out their highest purpose and make their communities stronger.
“It should be as common for a 30-year-old in the US to have a financial planner as it is to have a dentist,” said Gulick. “And this only happens if we have the courage to change how the profession communicates its unique value to the market.”Today,Gulick serves as CMO and head of marketing & PR services for Ficomm Partners, an award-winning growth marketing agency dedicated to helping RIAs, wealth management platforms, and asset managers crush their growth goals.
Prior to her time at FiComm, Gulick led marketing at Carson Group as their Chief marketing officer and SVP of Advisor Marketing. In these roles, she overhauled the marketing services offering, dramatically expanded digital marketing capabilities, built out the consumer lead generation program, rebuilt the advisor marketing program to achieve record lead generation, built the company’s first end-to-end analytics program, set records for media coverage and ads efficiency, and launched the company’s unified brand messaging strategy. Before that, long-time client TD Ameritrade tapped her to head up brand, creative, digital, and content marketing for the Institutional business, where she developed a keen understanding of the needs of RIAs and independent advisors while building the company’s award-winning content marketing program and category-leading digital presence. All of this was after a full career leading a global marketing team at IBM, as well as creative and strategy teams at award-winning digital marketing agencies.
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