Media Mastery

Media engagement helps financial planners raise awareness, build trust, and position themselves as credible voices in the profession.

It’s not just about getting quoted—it’s about communicating clearly, ethically, and confidently in service to the public and the profession.

Why It Matters

Financial planners who engage with the media help increase consumer access to financial guidance and elevate the visibility of the profession. Developing media skills also strengthens a planner’s ability to educate, advocate, and lead with integrity in public forums.

Key Focus Areas

Mastering Your Message

Learn how to craft clear, compelling messages that resonate with the media, reflect your expertise, and align with FPA’s standards of professionalism.

Working with Journalists

Gain confidence in responding to media requests, conducting interviews, and maintaining relationships with reporters as a reliable source.

Building Your Public Presence

Discover how to establish a strong, consistent media profile that amplifies your voice and serves the financial planning community.

Media Mastery is about more than visibility—it’s about being a trusted voice for the profession. Build the skills to speak with impact and lead with purpose.

Media Mastery Content

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